R.E.D. is the core data capability that underpins all the advanced advertising opportunities of Rogers Sports & Media. R.E.D. leverages Rogers first party data to bring media activations to life. It is built off the devices and hardware in the hands and homes of our customers, who consume premium content across all screens. Marketers can layer R.E.D. audience segments on a campaign to reach specific audiences or apply advanced measurement to a campaign to understand who was reached across various platforms.