Advertising is a key source of revenue for Rogers Media. It must be conducted in a way that does not negatively impact our media brands or the Rogers corporate brand.
This policy applies to all advertising opportunities offered by any subsidiary or division of Rogers Communications except for third-party owned properties represented by Rogers.
All advertising on Rogers’ properties must:
In addition, there are certain categories of advertising that are prohibited regardless if they comply with the above.
These category restrictions are not exhaustive or all-inclusive, and this policy is in addition to applicable laws and regulations.
There are also certain categories that require discretion and review prior to advertising, regardless if they comply with the above.
All advertising in this category (including ads determined by Rogers to follow under this category) must undergo the following process for review: representatives from Rogers Media Sales, Brand and Legal will meet to assess the advertising opportunity/creative and make a decision as to whether such advertising opportunity/creative will be accepted to run on Rogers’ platforms. In the event the advertising opportunity/creative is declined, Rogers will provide high-level reasoning behind its decision.
Advertising must not include – or suggest – an endorsement by Rogers or any of its properties.
Advertising must not negatively impact the reputation of Rogers or its properties or diminish the value of the Rogers’ brands.
Rogers reserves the right under its standard media sales terms, to cancel all or any part of an advertiser’s ad campaign. In addition, Rogers is authorized to reject any ad material in its absolute discretion.