Your Premier Streaming Partner, now with Disney+

October 31, 2023 / Latest News

Rogers Sports & Media has an unrivaled streaming portfolio, and now that also includes Disney+.

“Canadians are captivated by our streaming content 365 days a year,” said Al Dark, Chief Revenue Officer, Rogers Sports & Media. “We are so excited to add Disney+ to our premier streaming portfolio, and provide our advertisers with bold storytelling, access to engaged audiences, and new opportunities for brands.”

From binge-worthy series such as The Kardashians, Only Murders in the Building and Marvel Studios’ Loki to blockbuster movies like Avatar: The Way of Water, Disney’s The Little Mermaid and Marvel Studios’ Guardians of the Galaxy Vol. 3, the addition of Disney+ provides Rogers Sports & Media’s clients and advertisers incremental viewers, delivering an overall unduplicated reach of 18 million adult streamers.

Our launch partners include over 30 national advertisers and top media agencies, including Omnicom Media Group Canada, GroupM Canada, dentsu Canada, and Publicis Canada.

“Omnicom Media Group is excited, on behalf of our clients, to participate in the launch of an ad-supported version of Disney+ as it enters the Canadian market,” said Nancy Surphlis, Chief Investment Officer, Omnicom Media Group, Canada. “Disney+ has engaging content that will appeal to our clients through trusted brands and long-form premium content. Rogers Sports & Media has shown an unwavering commitment to delivering for our clients right out of the gate with a blend of Disney+ and Rogers Sports & Media inventory to enhance campaign effectiveness and ensure audience delivery.”

“GroupM is thrilled to partner with Rogers Sports & Media in the much-anticipated, ad-supported Disney+ launch in Canada,” said Lindsey Talbot, Chief Investment Officer, GroupM Canada. “The Connected TV space is growing rapidly so we welcome the addition of Disney’s incredible library into the mix for our clients’ campaigns. Now more than ever, investing with our Canadian media partners is imperative, and having Rogers Sports & Media represent Disney+ presents additional opportunities for demand and growth.”

Disney+ strengthens an already robust streaming portfolio, including trusted brands owned and operated by Rogers Sports & Media such as Sportsnet+, Citytv+, CityNews 24/7, FX, TUBI, and MLB.TV.

Across all platforms and channels, Rogers Sports & Media reaches 32 million Canadians every week, and serves over five billion digital impressions a year. Advertisers and agencies can learn more about advertising opportunities on the Rogers Sports & Media website.




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