Data informed linear TV buying that leverages Common Industry Segments, along with Rogers viewership data to design a custom television schedule that your target is most likely to view. The Rogers Linear Optimized TV solution offers campaign optimization, audience guarantees, faster posting, more measurability, and audience insights beyond primary demo performance. Common Industry Segments are powered by Environics Analytics’ comprehensive and privacy-compliant segmentation data. They are standard audience segments that are propelling the broadcast industry, facilitating better planning and buying of multi-platform television.
May 25, 2021