– In addition to core male demo, Sportsnet delivers biggest female and millennial audiences amongst all Canadian specialty channels –
TORONTO (June 6, 2017) With the highs of hard-fought victories, the glory of crowning an underdog champion, and the excitement that comes from supporting a favourite team or player, Canadians are passionate about sports – and Sportsnet remains the destination of choice as the country’s #1 specialty network for the third year running. Announced today as part of the annual Rogers Media Upfront, Sportsnet is not only #1 overall, but is also #1 for male, female and millennial audiences in all core demographics.
“Sports unites us as a country and Sportsnet is proud to provide the best experience for fans. Being the #1 Canadian specialty network speaks directly to the passion that Canadians have for sports and the quality of content that we deliver,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers Media. “Sports brings Canadians together. It transcends gender, age and ethnicity to provide the biggest, most valuable audiences in Canada across all platforms.”
Since 2015, Sportsnet has had the largest share and average minute audience of any Canadian specialty network:
For female viewership, Sportsnet has the largest share and average minute audience in 2017 to-date in the key demos, including channels that traditionally skew towards female audiences:
The trend follows suit when it comes to the coveted A18-34 millennial demographic, where for the third consecutive year, Sportsnet has delivered the largest average minute audience and share:
Sportsnet also continues to attract the strongest average minute audience and share in all male demographics, including the most coveted M25-54:
Sportsnet also provides a seamless viewing experience through its live streaming service, Sportsnet NOW, which has seen tremendous year-over-year growth. Sportsnet NOW unique visitors have increased by 123% versus this time last year, indicating the increasing demand for live sports content on-the-go on multiple mobile devices.
NOTE: “Sportsnet National” consists of regional channels Sportsnet Ontario, East, West and Pacific
Source: Specialty Network Data – Numeris; 2015 & 2016 calendar year, Jan 1-May 21/17; Mo-Su 2a-2a; CDN Specialty
COM ENG. channels; Total Canada.
Source: Sportsnet NOW- Adobe Analytics, January-May 2016 vs. January-May 2017
Sportsnet is Canada’s #1 sports media brand, connecting Canadian sports fans to their favourite teams and athletes. Delivering storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet NOW, and the Sportsnet app. Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World. Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens. Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.