Rogers Sports & Media Makes Noise in Self-Serve Advertising with Audio Integration 

October 10, 2023 / Latest News

– Addition of radio, streaming audio, and podcasts to RSM Ad Manager expands access to premium digital content for Canadian advertisers of all sizes –  


TORONTO, ON (October 10, 2023) – Building on last year’s launch of its self-serve advertising platform, RSM Ad Manager, Rogers Sports & Media continues to make the ad buying process easier and more flexible for businesses of all sizes. Through RSM Ad Manager, advertisers can now plan and launch ad campaigns across Canada’s top news, entertainment, and sports audio programs. 


With this new content, marketers can leverage Canada’s largest ad supported network to reach 40% of Canadian adults each week without ever contacting a sales associate. This includes audio advertising on top-rated radio brands like 98.1 CHFI, KiSS, CityNews, and Sportsnet, plus all programs across the Sportsnet Podcast Network and Frequency Podcast Network. Inventory from RSM partners like SiriusXM, NBC, Audioboom, and the NHL is also available through RSM Ad Manager. 


“As a business owner, it’s important that I have full control of my marketing campaigns,” said G. Dintheer, Owner of Rod Sprocket Canada. “RSM Ad Manager allows me to not only set up a marketing campaign quickly and easily, but to produce my ad creative directly in the platform.” 


For radio campaigns, advertisers can run ads on any RSM stations in any markets they choose. And for podcasts and streaming radio campaigns, ad campaigns can run across RSM’s complete audio network, or be more targeted to listener demographics (men’s and women’s channels) and content categories (entertainment & news, sports, and food & drink). Advertisers have the option to upload their own creative, or work with RSM’s expert Creative Services team to create professionally produced audio advertisements.  


Across all platforms and channels, Rogers Sports & Media reaches 32 million Canadians every week, and serves over five billion digital impressions a year. With RSM Ad Manager advertising is available across RSM’s premium digital properties starting with budgets as low as $500. Click here to discover product options available to advertisers. 


RSM Ad Manager was developed by DanAds, the world-leading provider of self-serve advertising technology. Learn more about Rogers Sports & Media’s properties at and visit to explore more of the self-serve advertising movement. 

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