September 7, 2022 / Latest News

All IN & Raven Reads: Celebrating Indigenous authors, artists, and entrepreneurs across Canada

 

Rogers Sports & Media (RSM) is thrilled to amplify the invaluable work of Raven Reads, an All IN 2022 partner. From September 5 to October 30, Raven Reads’ impactful work will be showcased in the tailor made campaign, Unbox Indigenous Voices, that will air across RSM’s national suite of assets. The campaign highlights Indigenous artists, authors and entrepreneurs and their impact across the country.

An innovative subscription book service, Raven Reads curates and delivers a collection of books by Indigenous authors to readers around the world. With a variety of adult, children and corporate offerings, Raven Reads has something for everyone. Each subscription box represents the potential to open the hearts and minds of readers, expanding their knowledge and understanding of Indigenous culture and experience. The goal of the Unbox Indigenous Voices campaign is to grow Raven Reads’ subscribers and build awareness of the organization’s important work!

Raven Reads is a 100% Indigenous-owned and women-run organization. It was founded on the premise of raising awareness about the collective histories and lived experiences of Indigenous authors and entrepreneurs, as well as supporting them. Raven Reads was born from a desire to educate others about the devasting impact residential schools had a on Indigenous people in Canada.

This marks the first All IN 2022 partner campaign. Over the next 24 months, RSM will provide Dollar A Day Foundation, Révolutionnaire, Egale Canada, UnitedWeCurl, Breakfast Club of Canada, POV, and Women’s Para Hockey of Canada with creative services and advertising to showcase their invaluable work. Tailored campaigns will be created for each organization and will air nationally across RSM’s suite of media assets.