Sportsnet Presents New Original Series “The Blue Jays Way”, Celebrating the Legacy of Canada’s Team

July 9, 2026 – As the Toronto Blue Jays celebrate their 50th season, Sportsnet is bringing fans through the definitive story of Canada’s team with The Blue Jays Way presented by SKIP, a seven-part original content series premiering on Sunday, July 12 at 8 p.m. ET / 5 p.m. PT on Sportsnet, and via stream and on demand on Sportsnet+.

Airing weekly over seven consecutive weeks, The Blue Jays Way traces the franchise’s evolution from an ambitious expansion club in 1977 to a championship contender and cultural institution that has united generations of Canadian baseball fans. Through exclusive stories from current players and alumni, rare archival footage, and never-before-heard stories from players, executives, and broadcast personalities, the series explores the defining moments that shaped one of Canada’s most iconic sports franchises.

Across seven one-hour episodes, fans will revisit the franchise’s formative years, the back-to-back World Series championships, the challenges and reinvention that followed, the unforgettable José Bautista era, and the emergence of a new generation led by Vladimir Guerrero Jr.

Featured interviews throughout the series include Blue Jays players and managers Cito Gaston, Dave Stieb, Dave Winfield, Devon White, George Bell, Jack Morris, Joe Carter, John Gibbons, John Olerud, John Schneider, Bautista, and Guerrero Jr., plus franchise architects including Paul Beeston, Pat Gillick, Ross Atkins, and Mark Shapiro as well as Edward Rogers and Tony Staffieri.

The Blue Jays Way Episode Breakdown

Episode 1 – The Founding Feathers, July 12 at 8 p.m. ET

From a snow-covered Opening Day at Exhibition Stadium to becoming a legitimate American League contender, the Blue Jays establish their identity behind franchise cornerstone Dave Stieb and manager Bobby Cox.

Episode 2 – Bell of the Ball, July 19 at 8 p.m. ET

As George Bell becomes the club’s first AL MVP and Dave Stieb finally earns his elusive no-hitter, a franchise-altering trade by Pat Gillick changes the course of Blue Jays history.

Episode 3 – October Birds, July 26 at 8 p.m. ET

Veteran leaders Jack Morris and Dave Winfield help push Toronto past years of postseason disappointment, culminating in the franchise’s first World Series championship in 1992.

Episode 4 – WAMCO, August 2 at 8 p.m. ET

Following their first championship, the Blue Jays reload around the legendary WAMCO core Devon White, Roberto Alomar, Paul Molitor, Joe Carter, John Olerud, and others in pursuit of a rare back-to-back title.

Episode 5 – Fight or Flight, August 9 at 8 p.m. ET

Years of reinvention, star power, and unrealized expectations define a franchise searching for direction, before an under-the-radar acquisition changes everything.

Episode 6 – Flipping the Script, August 16 at 8 p.m. ET

José Bautista, Edwin Encarnacion, and Josh Donaldson lead the Blue Jays’ resurgence, transforming the club from perennial outsiders into October contenders once again.

Episode 7 – Born Ready, August 23 at 8 p.m. ET

A new generation led by Vladimir Guerrero Jr. emerges, carrying the Blue Jays back to baseball’s biggest stage and ushering in the franchise’s next chapter.

About Sportsnet

Sportsnet is Canada’s #1 sports network. Sportsnet’s multimedia offerings include Sportsnet (consisting of four regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs. Sportsnet also has extensive coverage of the Toronto Blue Jays, Toronto Raptors, and UFC, as well as NBA, MLB, Grand Slam of Curling, National Bank Open presented by Rogers, Super League Rugby, Premiership Rugby, FA Women’s Super League, and FA Cup. Sportsnet is part of Rogers Sports & Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca