Rogers Sports & Media Partners with Oongalee to Deliver Modern Out-Of-Home Experience in Bars and Restaurants Across Canada
– Canada’s #1 tabletop platform delivers highest dwell time in out-of-home advertising –
TORONTO, ON (February 1, 2023) – Rogers Sports & Media today announced that it has partnered with Oongalee to exclusively represent advertising inventory for its patented tabletop Gateways in bars and restaurants across Canada.
Oongalee Technologies is Canada’s fastest-growing out-of-home (OOH) advertising network and is transforming the digital out-of-home advertising industry with its patented technology. Combined with Rogers Sports & Media’s nationwide reach and OOH expertise, the new partnership promises to modernize the restaurant guest experience and challenge traditional out-of-home advertising.
“Oongalee offers a unique opportunity for advertisers to engage directly with target demographics, influence purchases, and facilitate interactions right from the table, all while providing a convenient solution for restaurant patrons,” said Brandon Kirk, VP, Client Solutions at Rogers Sports & Media. “Adding this exciting technology to our inventory further enhances Rogers Sports & Media’s ability to connect Canadians with the most impactful out-of-home experiences.”
Oongalee’s patented tabletop Gateways are an easy and affordable way for establishments to enhance their guest experience by keeping patrons’ phones charged while providing a high-definition advertising portal for brands to reach those same audiences. Plus, restaurants can generate revenue through advertising, save printing costs and update daily food and drink specials at the touch of a screen. The technology offers the highest dwell time in the industry, giving businesses and brands an unparalleled way to connect with their customers, while elevating content and commerce to a new level.
“Our tabletop technology delivers interactive advertising, live streaming of sports, programming and events, betting odds and gaming, and offers communication between patrons and the restaurant through our proprietary Interactive Restaurant Assistant, all while providing complimentary charging of mobile and personal devices,” said Amrit Sagoo, Founder & CEO “We offer a truly unique platform that delivers unparalleled impression time. Combined with the reach of Rogers Sports & Media’s network, Oongalee ensures that brands are recognized and remembered through incomparable exposure.”
Oongalee currently has an inventory of 7,000 screens and is partnered with leading Canadian hospitality brands and restaurants, delivering national reach that is embedded into restaurant operations. The network aims to be at 40,000 screens nationwide by Q2 of 2023, with plans to continue rolling out in major Canadian restaurant chains such as Boston Pizza, Denny’s, and The Canadian Brewhouse.
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 32 million Canadians each week. The company’s multimedia offerings include 54 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
Oongalee is a vertically integrated Canadian-based media and technology company that is transforming the digital out-of-home advertising industry with its table-top gateways. Oongalee is partnered with leading Canadian hospitality brands and restaurants, delivering coast-to-coast national reach that is embedded into restaurant operations. The company offers the highest and most intimate dwell time in the industry, giving businesses and brands an unparalleled way to connect with their customers. This unique platform creates direct consumer interactions that lead to direct buys, and one-to-one quality impressions. Oongalee’s Gateways were designed to streamline restaurant operations and keep everyone’s phone charged while providing interactive features such as live streaming, live betting, and on-screen experiences.